What are the reasons behind whether a candidate is shortlisted or rejected for an interview?
Melissa Peacock founded The Perfect Resume after seeing talented people repeatedly miss out despite having the right skills and experience.
Practical reasons
ATS format issues, missing keywords, unclear outcomes, and low relevance to role requirements.
Psychological reasons
Presentation bias, style assumptions, and unconscious preference patterns in shortlisting decisions.
What did Melissa do next?
She opened The Perfect Resume to help candidates produce ATS-compatible resumes, cover letters, selection criteria responses, and LinkedIn profiles that convert to interviews.

The Perfect Resume's Mission Statement
Mission
Empower people to strive for their career aspirations.
Vision
Be passionate about the career journey. Act with determination and celebrate personal growth.
Values
In an increasingly competitive ATS-driven market, our role is to give candidates a modern edge with structure, strategy, and clear professional positioning.