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The Perfect Director of Marketing Resume Writing Tips


Do you want to apply for a Director of Marketing position to help you get closer to your career goals? Applying for jobs on Seek, LinkedIn, and other job boards can be a time-consuming process, however, to streamline the process, you can ensure your resume writing helps you to stand out from the crowd, and your online profile helps you to get an interview!

If a recruiter or hiring manager are looking for a Director of Marketing, they are searching for specific transferable skills. With less than ten people being interviewed for the job and hundreds of people, just like you, applying, The Perfect Resume team have created Resume Writing Tips to help you stand out from the others.

What do recruiters look for in a Director of Marketing resume or an online profile?


Tailoring your resume to a Director of Marketing position is mandatory today to ensure that your application will pass Applicant Tracking Systems (ATS). In doing so, your resume will be read by the prospective employer. Then, fingers crossed, you will be shortlisted as a potential candidate and be called for not one, but multiple job interviews!

Firstly, before you apply to be a Director of Marketing, you need to be acquainted with what a Director of Marketing does!

Director of Marketings handle the company's marketing department and forms part of executive management.

Hiring Managers are looking for a creative, analytical Director of Marketing to assist in attracting business by organising promotional events, producing online content and other marketing materials, and launching new products. You will also maintain relationships with existing customers by sending out press releases, interacting on social media, and communicating by email. You will play a leading role in creating and implementing the annual marketing plan and budget, managing media relations, and maintaining​ an adequate in-house force of quality marketing professionals.

To be successful as a Director of Marketing, you should have knowledge of necessary corporate procedures, be open to learning, and have strong communication skills. Ultimately, a high performing Director of Marketing should be able to achieve marketing goals within budget and uplift in positive brand awareness to facilitate organisational growth.

Knowing this, your resume and online profile should include the hard and soft skills that the recruiter or hiring manager is looking for in a candidate.

The Director of Marketing position description template will also contain pivotal information about what the candidate will need to do daily. Such as:

• Leading and overseeing the marketing department.
• Performing market research to identify trends.
• Gaining knowledge of competitors' marketing initiatives.
• Creating and executing overall marketing strategies to create awareness of the company’s products and services.
• Creating and overseeing the annual marketing plan.
• Creating and overseeing annual marketing budget and allocating resources.
• Organizing promotional events.
• Executing the launch of new products.
• Representing the company and forming strategic partnerships with media, overseeing public relations efforts, and writing press releases.
• Producing quality online content and managing the company's publications.

You will also have some requirements and personal attributes that you will need to demonstrate in your resume to ensure your potential employer will take your application seriously, such as:

• Bachelor’s degree in business administration, marketing, communications, or relevant field.
• 3+ years of work experience in a similar position.
• Proficient with MS Office Word and Excel.
• Good knowledge of CRM databases, web analytics, and Google AdWords.
• Proficient with using social media.
• Outstanding communication skills, both verbal and written.
• Strong leadership skills.
• Exceptional organizational skills.
• Strong people skills.


You may also want to do some industry research to find out what other companies want in their Director of Marketings.