Do you want to apply for a Marketing Director position to help you get closer to your career goals? Applying for jobs on Seek, LinkedIn, and other job boards can be a time-consuming process, however, to streamline the process, you can ensure your resume writing helps you to stand out from the crowd, and your online profile helps you to get an interview!
If a recruiter or hiring manager are looking for a Marketing Director, they are searching for specific transferable skills. With less than ten people being interviewed for the job and hundreds of people, just like you, applying, The Perfect Resume team have created Resume Writing Tips to help you stand out from the others.
What do recruiters look for in a Marketing Director resume or an online profile?
Tailoring your resume to a Marketing Director position is mandatory today to ensure that your application will pass Applicant Tracking Systems (ATS). In doing so, your resume will be read by the prospective employer. Then, fingers crossed, you will be shortlisted as a potential candidate and be called for not one, but multiple job interviews! Firstly, before you apply to be a Marketing Director, you need to be acquainted with what a Marketing Director does!
Marketing Directors handle the direction, guidance and leadership of the marketing department.
Hiring Managers are looking for a results-driven Marketing Director to assist in evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company's brands.
To be successful as a Marketing Director, you should have knowledge of necessary Marketing and Communications procedures, be open to learning, and have strong communication skills. Ultimately, a quality Marketing Director should be able to achieve a pricing strategy that maximises profits and market share and organising successful company conferences, trade shows, and major events. Knowing this, your resume and online profile should include the hard and soft skills that the recruiter or hiring manager is looking for in a candidate.
The Marketing Director position description template will also contain pivotal information about what the candidate will need to do daily. Such as:
• Overseeing marketing department.
• Evaluating and developing our marketing strategy and marketing plan.
• Planning, directing, and coordinating marketing efforts.
• Communicating the marketing plan.
• Researching demand for our products and services.
• Competitor research.
• Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
• Identifying potential customers.
• Developing promotions with advertising managers.
• Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections. You will also have some requirements and personal attributes that you will need to demonstrate in your resume to ensure your potential employer will take your application seriously, such as:
• Bachelor’s degree in business, marketing, communications, or related field.
• Experience in marketing and running a marketing team.
• Proven marketing campaign experience.
• Effective time management skills and the ability to multitask.
• Strong copywriting skills.
• Attention to detail.
• Proven ability to manage budgets.
• Professional and proactive work ethic.
• High competence in project and stakeholder management.
You may also want to do some industry research to find out what other companies want in their Marketing Directors.