Do you want to apply for a Product Marketing Manager position to help you get closer to your career goals? Applying for jobs on Seek, LinkedIn, and other job boards can be a time-consuming process, however, to streamline the process, you can ensure your resume writing helps you to stand out from the crowd, and your online profile helps you to get an interview!

If a recruiter or hiring manager are looking for a Product Marketing Manager, they are searching for specific transferable skills. With less than ten people being interviewed for the job and hundreds of people, just like you, applying, The Perfect Resume team have created Resume Writing Tips to help you stand out from the others.

What do recruiters look for in a Product Marketing Manager resume or an online profile?

Tailoring your resume to a Product Marketing Manager position is mandatory today to ensure that your application will pass Applicant Tracking Systems (ATS). In doing so, your resume will be read by the prospective employer. Then, fingers crossed, you will be shortlisted as a potential candidate and be called for not one, but multiple job interviews!

Firstly, before you apply to be a Product Marketing Manager, you need to be acquainted with what a Product Marketing Manager does!

Product Marketing Managers handle the most marketable features of products.

Hiring Managers are looking for a creative Product Marketing Manager to assist in researching market trends and working with various departments to successfully launch new products.

To be successful as a Product Marketing Manager, you should have knowledge of necessary Marketing and Communications procedures, be open to learning, and have strong communication skills. Ultimately, a quality Product Marketing Manager should be able to achieve new marketing techniques and keep abreast of industry innovations.

Knowing this, your resume and online profile should include the hard and soft skills that the recruiter or hiring manager is looking for in a candidate.

The Product Marketing Manager position description template will also contain pivotal information about what the candidate will need to do daily. Such as:

• Becoming familiar with company products.
• Identifying key features in products that will appeal to customers.
• Working with the marketing department to develop marketing campaigns for each product.
• Researching trending keywords and marketing innovations.
• Planning product launches.
• Studying analytics relating to product campaigns.

You will also have some requirements and personal attributes that you will need to demonstrate in your resume to ensure your potential employer will take your application seriously, such as:

• A degree in marketing, advertising, or a related field.
• Prior experience working in marketing.
• Prior experience in copywriting.
• Knowledge of analytical software.
• Excellent interpersonal and communication skills.
• Attention to detail.

You may also want to do some industry research to find out what other companies want in their Product Marketing Managers.