Do you want to apply for a Public Information Officer position to help you get closer to your career goals? Applying for jobs on Seek, LinkedIn, and other job boards can be a time-consuming process, however, to streamline the process, you can ensure your resume writing helps you to stand out from the crowd, and your online profile helps you to get an interview!
If a recruiter or hiring manager are looking for a Public Information Officer, they are searching for specific transferable skills. With less than ten people being interviewed for the job and hundreds of people, just like you, applying, The Perfect Resume team have created Resume Writing Tips to help you stand out from the others.
What do recruiters look for in a Public Information Officer resume or an online profile?
Tailoring your resume to a Public Information Officer position is mandatory today to ensure that your application will pass Applicant Tracking Systems (ATS). In doing so, your resume will be read by the prospective employer. Then, fingers crossed, you will be shortlisted as a potential candidate and be called for not one, but multiple job interviews!
Firstly, before you apply to be a Public Information Officer, you need to be acquainted with what a Public Information Officer does!
Public Information Officers handle the organisation's public image in the media or provision of essential information during a crisis.
Hiring Managers are looking for a diligent Public Information Officer to assist in organising interviews between the press and executive staff, and stepping in to manage and alleviate any public relations crises which may occur.
To be successful as a Public Information Officer, you should have knowledge of necessary Marketing and Communications procedures, be open to learning, and have strong communication skills. Ultimately, a quality Public Information Officer should be able to achieve positive public image and be very media savvy and detail-oriented.
Knowing this, your resume and online profile should include the hard and soft skills that the recruiter or hiring manager is looking for in a candidate.
The Public Information Officer position description template will also contain pivotal information about what the candidate will need to do daily. Such as:
• Planning and hosting press conferences to announce major news or address crises.
• Preparing press releases, speeches, articles, social media posts, and other materials for public consumption.
• Developing strategies and procedures for working effectively with the media.
• Maintaining good working relationships with media organizations.
• Collaborating with executive management and the marketing team to ensure a cohesive public image.
• Working with various teams to organize and host public events and promotions.
• Speaking directly to the public or media to address questions and represent the organization.
You will also have some requirements and personal attributes that you will need to demonstrate in your resume to ensure your potential employer will take your application seriously, such as:
• Bachelor's degree in communications, public relations, journalism, or related field.
• Prior experience in a public relations role.
• Exceptional written and verbal communication.
• Strong understanding of the media, including social media.
• Organized and detail-oriented work ethic.
• Ability to travel on short notice.
• Great public speaking and interpersonal skills.
You may also want to do some industry research to find out what other companies want in their Public Information Officers.