The Perfect Public Relations Resume Writing Tips
Do you want to apply for a Public Relations position to help you get closer to your career goals? Applying for jobs on Seek, LinkedIn, and other job boards can be a time-consuming process, however, to streamline the process, you can ensure your resume writing helps you to stand out from the crowd, and your online profile helps you to get an interview!
If a recruiter or hiring manager are looking for a Public Relations, they are searching for specific transferable skills. With less than ten people being interviewed for the job and hundreds of people, just like you, applying, The Perfect Resume team have created Resume Writing Tips to help you stand out from the others.
What do recruiters look for in a Public Relations resume or an online profile?
Tailoring your resume to a Public Relations position is mandatory today to ensure that your application will pass Applicant Tracking Systems (ATS). In doing so, your resume will be read by the prospective employer. Then, fingers crossed, you will be shortlisted as a potential candidate and be called for not one, but multiple job interviews!
Firstly, before you apply to be a Public Relations, you need to be acquainted with what a Public Relations does!
Public Relations handle the creation of media, press releases and social media messages that shape public opinion of a company or organisation.
Hiring Managers are looking for a highly organised Public Relations to assist in establishing and maintaining relationships with consumer, community, employee, and public interest groups by writing press releases and other media communications, responding to requests for information and press conferences, and coaching client representatives in the correct way of communicating with the public and with clients.
To be successful as a Public Relations, you should have knowledge of necessary Marketing and Communications procedures, be open to learning, and have strong communication skills. Ultimately, a quality Public Relations should be able to achieve uptick in brand awareness and have a deep understanding of consumer marketing.
Knowing this, your resume and online profile should include the hard and soft skills that the recruiter or hiring manager is looking for in a candidate.
The Public Relations position description template will also contain pivotal information about what the candidate will need to do daily. Such as:
• Responding to requests for information release or press conference from the media or designating a spokesperson or source of information.
• Establishing and maintaining relationships with consumer, community, employee, and public interest groups.
• Writing press releases and other media communications to promote clients.
• Planning or directing the development of programs to maintain favorable public and stockholder views of the organization's agenda and accomplishments.
• Coaching client representatives in effective communication with the public and employees.
• Studying the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services.
• Preparing and editing organizational publications, including employee newsletters or stockholders' reports, for internal and external audiences.
• Updating and maintaining Web content.
• Conferring with managers to identify trends and group interests and providing advice on business decisions.
Monitoring and maintaining the media budget.Creativity in securing coverage and buzz with traditional outlets. position description will also have some requirements and personal attributes that you will need to demonstrate in your resume to ensure your potential employer will take your application seriously:
• Bachelor degree in journalism, PR, marketing or related field.
• Experience handling a press conference.
• Excellent written and verbal communication skills.
• Ability to pitch to media.
• Knowledge of consumer marketing.
• An ability to work on big strategy plans as well as day-to-day tasks.
• Ability to think both creatively and strategically.
• Ability to run PR campaigns that deliver measurable results and meet objectives.
• Deadline-oriented, inquisitive, with great follow-up and reporting skills.
You may also want to do some industry research to find out what other companies want in their Public Relations.