Do you want to apply for a Marketing Manager position to help you get closer to your career goals? Applying for jobs on Seek, LinkedIn, and other job boards can be a time-consuming process, however, to streamline the process, you can ensure your resume writing helps you to stand out from the crowd, and your online profile helps you to get an interview!
If a recruiter or hiring manager are looking for a Marketing Manager, they are searching for specific transferable skills. With less than ten people being interviewed for the job and hundreds of people, just like you, applying, The Perfect Resume team have created Resume Writing Tips to help you stand out from the others.
What do recruiters look for in a Marketing Manager resume or an online profile?
Tailoring your resume to a Marketing Manager position is mandatory today to ensure that your application will pass Applicant Tracking Systems (ATS). In doing so, your resume will be read by the prospective employer. Then, fingers crossed, you will be shortlisted as a potential candidate and be called for not one, but multiple job interviews! Firstly, before you apply to be a Marketing Manager, you need to be acquainted with what a Marketing Manager does!
Marketing Managers handle the businesses, services, products, or brands.
Hiring Managers are looking for a highly organised and innovative Marketing Manager to assist in developing marketing and pricing strategies, generating new business leads, and overseeing marketing department staff.
To be successful as a Marketing Manager, you should have knowledge of necessary Marketing and Communications procedures, be open to learning, and have strong communication skills. Ultimately, a quality Marketing Manager should be able to achieve optimsed marketing strategy and deliver work with the budget. Knowing this, your resume and online profile should include the hard and soft skills that the recruiter or hiring manager is looking for in a candidate.
The Marketing Manager position description template will also contain pivotal information about what the candidate will need to do daily. Such as:
• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events. You will also have some requirements and personal attributes that you will need to demonstrate in your resume to ensure your potential employer will take your application seriously, such as:
• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.
You may also want to do some industry research to find out what other companies want in their Marketing Managers.